H2: Introduction

In 2001, Sneakersnstuff (SNS) teamed up with Jordan Brand to create a unique and innovative version of the Air Jordan 1 Mid. Two decades have passed since the collaborative sneaker dropped and the hype surrounding it hasn't died down. This article takes a retrospective look at the SNS x Air Jordan 1 Mid 20th Anniversary, tracing its history, design and significance.

H2: Background and Inspiration

SNS was founded by two friends in Stockholm in 1999, with the goal of bringing exclusive sneakers from the US to Europe. Their love for sneakers helped them build a community of sneaker enthusiasts that spread across Europe, Japan and the US. In 2001, they approached Jordan Brand with the idea of collaborating on an exclusive pair of Air Jordans.

The design for the SNS x Air Jordan 1 Mid was inspired by the colors of Swedish winter, with a mix of blue, white and black. The shoe features a premium leather upper, with a blend of suede and patent leather on the toe box and ankle collar. The SNS logo is embroidered on the heel, while the Jordan Wings logo can be seen on the side.

H2: Reception and Legacy

The SNS x Air Jordan 1 Mid released exclusively in a couple of SNS stores across Europe, but its impact was felt globally. Sneakerheads from around the world were drawn to its unique colors and premium materials. The shoe was an instant hit and sold out within hours of release.

In the years that followed, the SNS x Air Jordan 1 Mid became a highly sought-after sneaker, with collectors and enthusiasts willing to pay thousands of dollars for a pair. The success of the collaboration also paved the way for a series of Jordan Brand collabs with other sneaker retailers, helping to create a thriving sneaker culture across the world.

H2: Re-release and Future

As part of the 20th anniversary celebrations, Jordan Brand is set to re-release the SNS x Air Jordan 1 Mid later this year. While the shoe remains faithful to the original design, it features a few updates, including a translucent outsole and reflective detailing on the tongue and heel.

The re-release of the SNS x Air Jordan 1 Mid is sure to generate renewed excitement among sneaker fans and collectors. The shoe's timeless design and premium materials make it a must-have in any sneaker collection. Moreover, it is a testament to the enduring influence of the SNS and Jordan Brand collaboration, two powerhouses that have helped shape the sneaker industry over the past two decades.

H2: Conclusion

The SNS x Air Jordan 1 Mid is a testament to the power of collaboration in the sneaker industry. In 2001, SNS and Jordan Brand teamed up to create a shoe that remains as relevant and sought-after today as it was twenty years ago. Its premium materials, unique colorway, and innovative design make it a true sneaker icon. As we celebrate its 20th anniversary, we can look forward to seeing it make a comeback and continue to influence sneaker culture for years to come.